The World Chambers Network (WCN) introduced e-Club, a marketing service developed by IBM Global Services that will enable WCN members to take advantage of highly targeted business opportunities.

Subscribing members can use e-Club to send e-mail to potential customers who have expressed interest in selected business categories.

WCN is an Internet service run by a consortium consisting of the International Chamber of Commerce (ICC), the Trade Information Network of the UN/G77 Conference of Chambers of Commerce, the Paris Chamber of Commerce and Industry, and the International Business Network for World Commerce and Industry Ltd. (IBNET).

"E-Club provides what advertisers have dreamed for years--the ability to shut out the people who are not interested in their message and concentrate on those who are," said Myrna Z. Weis, CEO of IBNET, WCN's managing partner.

"With e-Club, the recipient of the business opportunity has the ability to respond to the advertisement with one click of a button, all for about $1.50 a day. And the recipient can view the company profile before responding. It is interactive rather than the traditional passive advertising."

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